Lucky
me, I judge at wine competitions. But I routinely get comments that run the
gamut from, “I’m jealous,” to, “Michael, do you actually work for a living?” So
to quash the misinformation about wine judging, I’m putting a cork in several
myths. Within the State Fair system I have judged at the California State Fair, the El
Dorado County Fair (known as the
Mountain Democrat Wine Competition), and the Central Coast Wine Competition (part of the California Mid-State Fair) which is a competition of wines from
several counties including Santa
Barbara, San Luis Obispo and Monterey,
and several other fairs. So, here’s what you need to know.
Myth
#1: Wine competitions are just a chance to drink lots of wine.
Actually,
no one drinks wine at wine competitions. Judges evaluate between 60 to 90 wines
a day, giving full attention to each wine - a time consuming and focused endeavor.
We smell them, swirl them, then spit them into dump buckets. What develops is
palate fatigue, whereby you’ve had so many wines that your taste buds need a
break. Each panel has a plate of celery, olives, bread, cheese and sliced beef
available to help cleanse the palate. And a day’s work can mean tasting through
15 Cabernet Sauvignons, then 30 Chardonnays, 20 Pinot Noirs, 18 white Rhone
blends, 4 dessert wines and then 7 sparkling wines. Yes, it’s taxing
physically, but also mentally as we try and be fair to each wine, from the
first few to # 89.
The back room - where judges aren't allowed |
Myth #
2: Wine judging is rigged.
All
wines are tasted blind and a dedicated volunteer staff catalogs, opens, pours,
numbers and delivers wine in glass to judges so we have little information
about the wine – we don’t want to prejudice the outcome. We usually know the
variety, perhaps the vintage date, but most other information is left with the
volunteers behind closed doors. And this is exactly how a wine should be
evaluated. I can attest that some wines win awards and when we find out the
producer, we’re surprised, and yes, sometimes embarrassed because we think it’s
a wine we would never have purchased on our own. But that’s what is so cool.
Most competitions allow us to give a wine a gold medal, silver, bronze, or the
dreaded “no award.”
Myth #3:
Wine “judges” are a bunch of people who know little about wine.
Doug Frost (foreground) doing his thing |
Wine
competition judges are comprised of professionals in the wine industry, like; winemakers,
wine retailers (specialty wine shops and wine buyers for mega-stores and
restaurants); wine media (seasoned wine writers for newspapers, magazines,
websites, radio, and blogs) and folks in the culinary world. For example this
year (2013), the Central Coast Wine Competition had judges like Doug Frost from Kansas City, one of the
most respected sommeliers and wine educators in the U.S, and one of only four
people in the entire world to hold the duel titles Master of Wine, and Master
Sommelier. And William Bloxom-Carter,
the executive Chef and food and beverage director of the Playboy Mansion in Los Angeles, a position he’s held for nearly 30
years (and if you think his job is cutting celery sticks for Playboy models,
you’re dead wrong. Chef Carter plans and executes tons of dinners often time for
over 1,000 people). At the California State Fair the pros included Joe Roberts (from Philadelphia) and Robert Jennings, two of the biggest
wine bloggers, to winemakers like Leslie
Renaud (from Santa Barbara), and Jackson
Starr (from Grass Valley). In Placerville this year there were judges like Mike Dunne, the former wine and food
writer for the Sacramento Bee for 30 years, to Charlie Tsegeletos, the longtime winemaker at Cline Cellars in Sonoma.
So it’s a safe bet we know wine.
The Judges of the Central Coast Wine Competition |
Myth #4: No one cares
about awards and scores.
Think
what you like, but a gold medal at a competition translates to sales, bragging
rights and marketing potential. Judging is made up of multiple panels and each
individual panel consists, usually, of three judges. It’s important to know
that gold, silver and even bronze medal winning wines receive their medals by
these panels, not an individual. Double Gold awards (meaning every judge on a
panel gave it a gold medal) and Best of Class wines are voted on by an even
larger panel, ranging from 20 to 70 people. Of course not all judges agree and
I’ve sat on panels where wines I’ve loved have not been loved by my peers, and
vice versa. But beyond that, for people like me as a wine writer, even for
judges who work in the retail environment, we get to discover new wines, new
wineries and promote them.
County
fair wine competitions are held in unglamorous settings, usually a big warehouse-type
building. Sure, other wine competitions are at nice restaurants or places like
Fort Mason overlooking the San Francisco Bay but the state fair system is
pretty much nuts and bolts and nothing fancy. Another thing to know is that
each competition has a chief judge who oversees all the other judges, makes
decisions and solves problems. And there are the volunteers, all those folks
who go unheralded and work the backroom to help everything run efficiently. For
example at the California State Fair in Sacramento, we had 75 judges, 100
volunteers and 2,600 wines. Do the math. At the El Dorado County Fair Wine
Competition they have a special award known as the Backroom Award, whereby the volunteers give out an award for their
favorite wine, which is a pretty cool thing to do. So the next time someone you
know is off to a wine competition, you’ll have a better understanding of what
we do and when you see a medal winning wine, you’ll know that a lot of work has
gone into it, so give that wine a try. And stop by your local county fair, or
one of these.
Me, Having Fun |